The project’s creator, an experienced cycling enthusiast, was looking for a smart way to store an energy gel, bar, or other small objects during cycling.
Igloo designed a plug that takes advantage of the hollow space within the handlebars to insert a small storage bag. The handy removal cord lets the rider extract the bag from the handlebars using only one hand, even while riding, and quickly get that energy boost.
The final product couples soft with hard materials for a look emblematic of the world of cycling and sport.
Scope of the Work
Research, design brief, concept development, product design, prototype production, project management