Market & user experience research

The most valuable information about your products is to be found within your target markets; it just needs to be mined.

For this, IGLOO carries out qualitative consumer and user-experience research and transforms the results into insights and characterization of a successfully product.
Successful design is not only aesthetic and impressive, but appropriate and effective. Before we design and engineer a new product, we must be thoroughly familiar with and understand the behavior and the attitude of all stakeholders, from decision-makers, purchasers, users, and sellers, to manufacturers, installers, and maintenance people. Today, with customers demanding total user experience, research must also examine the soft attributes of a product and recognize which experiences are most suitable to the target markets – and why.
Characterizing a product entails user-experience and consumer research carried out in collaboration with the client’s professional staff (marketing, advertising, operation, production, etc.). Together we structure a research plan geared to create the concepts that will help us develop and design a product not only closely in tune with what the client’s target markets (and stakeholders) know that they want, but with added values they don’t know how to define.. During qualitative (as opposed to quantitative) market research, our professional team goes into the field to points of purchase, use, and storage – observing, interviewing, and testing existing products for ourselves, forming the basis for innovation and new concepts.