How can bottle design encourage consumers to introduce a new product into the family refrigerator?

The Strauss Group approached IGLOO with a commercial challenge: In Israel, yoghurt drinks have always been marketed in single-serving packages. To mark the launch of its “Extra-Fruit” line, Strauss wanted a new bottle, one that would inspire consumers to introduce the product into the family refrigerator through the motto: The enjoyable, family way to drink healthy.

Product description

Family size bottle, easy to hold, drink and shake. Cool, fresh, new look, suitable for all consumer categories

Design process

Research, product characterization, industrial design, product design, project management