Tirat Zvi (a subdivision of the Tnuva food conglomerate) specializes in developing, producing, and marketing delicatessen meats. The company approached Igloo to design and develop its next generation of food packaging.
A case and cover connected by an integral hinge, produced by plastic injection molding and vacuum forming.
Convenient to open and close. Seals better for longer freshness. Prominent on the shelf. Low production and operating costs maintained.
Research, concept, product design, engineering, production implementation. The package was designed jointly with Shalam Packaging, a major producer of plastic products, and the Feuerstein Design Studio, which was responsible for graphic design. Photos: Sketches of the development process.