We create opportunities for our clients
Research and innovation is our key to understanding how to make your next product better and more suited to your target markets. The result is a winning product – one superior in design, affording great user experience, and straightforward to manufacture; a product that will leave the competition behind.
IGLOO DESIGN STRATEGY was established in 2001 by industrial designers Arik Yuval and Yariv Sade. Their studio initially provided standard industrial design services, but the two quickly realized that in today’s world, design affects not only traditional aspects of product development, but must also contribute to the strategic and marketing goals of the client. To this end the two adopted strategic design as their professional worldview – integrating market research and analysis, analysis of usage and experience scenarios, innovation, and product definition in all their development projects.IGLOO works with companies around the globe and helps them grow and become market leaders through strategic design, innovation, and product development – from concept generation and product characterization to implementation of mass production. IGLOO has been cited numerous times in articles about design and has been awarded many design prizes, including the IDSA (Industrial Design Society of America) award sponsored by Business Week Magazine, the IDEA (Industrial Design Excellence Award), and Germany’s prestigious RED DOT Product Design award in 2010.