UI design (user interface design)

The User Interface (UI) is the heart of the connection – physical, cognitive, and emotional – between product and user.

Some products, especially if computerized, have complex user interfaces with many options; some have only one operating knob or handle. No matter how complex or how simple, the user interface is one of the most important factors affecting a user’s product experience.
When designing a user interface, we study and analyze diverse usage scenarios for the product and use them as a springboard to design the optimal and most precise solution to meet the three demands of ergonomic design: physiology, comprehensibility, and emotional attraction. We design UI for both the most simple of products and the most complex requiring numerous screens, graphic design (GUI), and advanced cognitive user capabilities.

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